A number of aspects regarding gift boxes should be kept in mind when thinking about the price point. These include the materials employed, the intricacy of the concept and the number of units purchased. For example, custom boxes may require a large upfront expenditure due to set up charges but they may greatly improve both customer and brand engagement. Furthermore, bulk purchases are usually cheaper providing a cost benefit to businesses. One has to consider several factors including quality, appeal and cost before selecting the most appropriate gift box which will fit the needs of the target audience and the gift purpose.